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Now Introducing -

Stand your ground. See clearly.

Durable frames with a clean, modern edge.
Designed to last. designed to be worn.
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Find your frame

Everyday eyewear with a clean edge — built to hold up, built to feel right.
For Everyday Wear

Sunglasses for women

Built to Last

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New Edition

Frames people choose again

Simple designs, solid construction, and a feel that holds up over time.
Best Collection -

The Ember Collection

Strong lines. Confident shape.
Designed to make an impression without saying a word.
The Magnifique collection balances bold structure with everyday comfort — frames that hold their shape and their presence.

Clean, durable, and built to be worn daily. This is eyewear that doesn’t fade into the background.

Fast Delivery

Quick, reliable shipping — because waiting shouldn’t be part of the experience.

Easy Payments

Pay your way with secure checkout options, including PayPal and Apple Pay.

Member Savings

Occasional offers for people who stick around. No gimmicks — just value.
Best Products

Featured Frames

A focused selection of frames chosen for their build, comfort, and everyday wearability.
Limited-Time Offer

Take 20% off your first pair

A simple way to get started.
Enjoy a first-purchase discount on frames built for daily wear — no fine print, no pressure.
Chase the Frames — eyewear with backbone.
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